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Supporting social causes isn’t just for individuals anymore. These days, being socially aware and striving to make a difference has become an integral part of company cultures all over the globe.

In fact, according to Fortune, business leaders are increasingly engaged in contemporary societal issues, simply because they can’t afford not to be — whether we’re talking climate change, racial equity, or access to education, social progress is rapidly becoming a crucial factor in long-term success for today’s companies.

Ready to make a difference with your team? Here are three of the most important steps to take.


Find the right social impact partner. Your first step, of course, is finding the right social impact partner that’s tailored to your business, and vice versa. To do so, consider the unique assets and offerings of your company — what specific skills and experience do your employees bring to the table? What’s the best match for everyone’s collective skill set? What are you passionate about? How will you be able to generate the biggest impact? Answering these questions will help you figure out the best impact partner for your company, and allow you to make the biggest difference possible.


Make social responsibility part of your everyday mission.Incorporating social consciousness into your business model shouldn’t feel fake or like a hazy afterthought. Giving back shouldn’t just happen during the holidays or be part of a one-off project — it’s all about creating an attachment to your cause through year-round involvement. Engage your employees and make people feel part of something bigger than their own individual output. Set goals for whichever social mission you choose, the same way you would for any other business activity so that everyone stays focused and motivated towards making an impact.


Know your vision, and be authentic about it. Nobody likes to feel like a phony, which is why your social impact strategy should feel authentic to your brand and meaningful to you and your team. Know your vision — create positive, long-lasting social change by utilizing everyone’s assets, and staying true to who you are.

Impact Hub is proud to be home base for so many amazing social impact partners who are making a significant difference in Austin and the world.


Article Written by Justine Harrington. Justine Harrington is a freelance writer, travel journalist, and ghostwriter for lifestyle and business brands based in Austin, Texas by way of Oklahoma.